Aw I do love the way the internet gets all worked up on a Sunday afternoon.
Her Bad Mother, Mom 101 and Moxie are just a few throwing their two cents in. But Twitter was all . . . well a twitter with the whole Motrin debacle.
To catch you up, if you do not follow internet mommy drama, Motrin has a new ad out (view here ). It is a rather unfunny ad that is semi-insulting to it's target (moms). The internet has viewed the ad and BAM. Motrin is getting killed via the blogosphere (and have since removed the ad I think).
As much as I did not get offended and insulted by the ad as many did, I do see their point. Mainly because I am tired of the Momification of everything. Jonniker wrote some interesting things on this last week but damn I am tired of being marketed to, spoken to, and treated exclusively as a Mom. It started during the election, when I realized that I was in that coveted Middle Class White Mom demographic, that I started feeling insulted by the crap I was supposed to be moved by. Now I notice that almost every damn commercial is targeted to me. Talking condescendingly about how busy I am, how stupid my husband must be, how CHOOSY I have to be about everything in my house. GAH.
The internet is no different. And while I find Mommy Blogs compelling and interesting (some of them anyway), and am glad that women have found ways to earn money and respect through this medium sometimes it feels so overwrought. The Momversations thing (which I am not linking) and that kerfuffle over Johnston and Johnston's junket a while back. It's all just more commercials and cynical bullshit. Honestly, you don't have to put a white lady in capri pants with an exasperated look on her face to sell me something. I am interested in the same things other people are. Books, music, politics, good food, something to make my ass look smaller and my boobs higher and well yes--something to clean my house with that doesn't kill the baby. Companies that have products that cater to that and don't treat me like I am silly and stupid would get my business.
But I am oddly not annoyed with Motrin. It's all been done before, even more tastelessly. The whole Milfy Cougar shit makes my blood boil a lot more. I wish that there was a way for a woman to be not hyper sexualized or asexual in our culture but for the moment there really isn't.
Motrin might have been better off with the Tagline "Pain Reliever You'd Like to Fuck" at any rate.